The Department of National Defense (Government of Canada) approached us to create a video promoting their Lifting as You Lead Mentoring Circles (LLMC) program, an initiative focused on mentorship, diversity, and inclusion within the government. As the program entered its second year, they wanted a video that not only recapped the previous year but also raised awareness and educated potential participants on the program’s impact.
We worked closely with their team to design and produce the video, which featured interviews with four participants from the first cohort, sharing their experiences and the ways LLMC supported their journeys within the government. In collaboration with the Department of National Defense, we crafted a script to clearly explain the program’s purpose and benefits, aiming to inspire and inform future participants.
This video helped the department promote LLMC by showcasing its value and encouraging broader participation for the program’s second year.
